Engage. Motivate. Persuade.

Use psychology and brain science to predict and direct behavior. Engage, motivate, and persuade people to take action.

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Learn.

Master the Art and Science of Persuasion and Motivation

Online Video Courses


Learn more or Register for the Design for Engagement course on Udemy.com



Learn more or Register for the Task Analysis Bootcamp course on Udemy.com



Learn more or Register for the Personas and Scenarios course on Udemy.com

Learn more or Register for the Secrets of Intuitive Design course on Udemy.com

In-Person Workshops


How To Get People To Do Stuff

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do. Based on Dr. Weinschenk’s latest book, How To Get People To Do Stuff.

What Every Designer Needs To Know About People

If you want to effectively interact with and design for your target audience, then you need a deeper understanding of how people see, read, think, decide, and behave. Based on the popular book, 100 Things Every Designer Needs To Know About People, Dr. Susan Weinschenk teaches this one-day workshop as an intensive, interactive and hands-on exploration of psychology principles that are critical to design.

How To Be A Great Presenter

Every day in the world there are millions of presentations. A few are powerful and effective and most are boring. If you understand how people listen, see, learn, think, and react, then you can deliver a presentation that is memorable and persuasive. Whether you are presenting your design ideas to your team, or making recommendations to a client, being able to make a persuasive and skillful presentation is critical to your own professional growth and to the success of your work. Great presenters craft their presentation based on what the audience already knows and is willing to do. Based on her book, 100 Things Every Presenter Needs To Know About People, in this intensive, interactive, hands-on workshop, Dr. Susan Weinschenk will teach you how to be a great presenter.

Customized Workshops

Do have specific training needs? We can customize our workshops to fit you. Throughout her career, Dr. Susan Weinschenk has developed and taught courses in psychology and user experinece. Call us at 847.909.5946 or email us at info@theteamw.com to discuss your training needs.

Testimonials




Books.

Explore Dr. Susan Weinschenk's Latest Books


How To Get People To Do Stuff

Are you good with people? Do you know how to get them to do stuff? Are you using tips and techniques you picked up from others or experimented with? If so, I bet that sometimes your strategies work and other times they don’t. There are 7 basic drivers of human motivation. And if you understand what motivates people you’ll be better able to figure out how to get people to do stuff.

Purchase Here:




100 Things Every Designer Needs To Know About People

You design to elicit a response. You want your target audience to buy, read, register — to take action of some kind. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. 100 Things Every Designer Needs To Know About People covers the psychology research that you need to know in order to design intuitive and engaging websites, software and products that match the way people think, work, and relate.

Purchase Here:




100 Things Every Presenter Needs To Know About People

Every day around the world there are millions of presentations delivered. Some are great, some are mediocre, and some are just downright boring. How much better would the world be, how much more inspired would your audiences be, and how much change could you make in the world if you improved the quality of your presentations? 100 Things Every Presenter Needs to Know About People gives you the knowledge you need to create and deliver presentations that inform, inspire, and motivate.

Purchase Here:



Neuro Web Design

Learn how to apply the research on motivation, decision-making, and neuroscience to the design of web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design web sites that encourage users to click. Use the principles and examples in Neuro Web Design to dramatically increase the effectiveness of your web site.

Purchase Here:


Speaking.

Schedule or Attend a Talk By Dr. Susan Weinschenk

Upcoming Talks


Event Location Date
UXPA Annual Conference Washington D.C. July 9, 2013
Vote Giant Las Vegas, NV August 12, 2013
Munich IXDA Book Club Webinar August 12, 2013
RR Parterners Las Vegas, NV August 13, 2013
LA UX Meetup Los Angeles, CA August 15, 2013
Plain Talk Conference Washington D.C. September 26, 2013
Bend Webcam Conference Bend, OR October 14-15, 2013



Do You Need A Speaker?


To book Dr. Susan Weinschenk to speak at your event, call us at 847.909.5946, or email us at info@theteamw.com.

Each keynote and conference workshop is customized for your event and your audience. Any of the topics can be given as a short keynote, or as a 2-3 hour workshop. Here’s an example of some recent keynotes and workshops:

Top 10 Things You Need To Know About People

You want your target audience to buy, read, sign up — to take action of some kind. Behind all these actions are people. How much do you know about how people decide and how people behave? From her book, 100 Things Every Designer Needs To Know About People, Dr. Susan Weinschenk has picked her favorite 10 “things” to share. In this inspiring keynote you will learn what the latest research in psychology and brain science can tell you about what makes you, your colleagues, your customers and your target audience tick and what makes them click.

How To Get People To Do Stuff

Whether you have a product that you want someone to buy, a charity that you want someone to donate to, or a community that you want people to join, you spend a large part of each day trying to get people to do stuff. What if you understood the science behind how to get people to want to do what you want them to do? If you understand what motivates people you’ll be better able to figure out how to get people to do stuff. Based on her latest book of the same name, Dr Susan Weinschenk shares the research in psychology and brain science and how to apply it. You will learn about the 7 drivers of motivation: The Need to Belong, The Power of Stories, Tricks of the Mind, Instincts, Habits, Carrots and Sticks, and The Desire for Mastery.

Design for Persuasion and Engagement

Recent research in neuroscience and the brain has provides insights into how people think, how people decide, and what motivates people to take action. Whether you want to create an engaging website, software, game, or app, you need to know how to apply the latest research in neuroscience to your design projects.




Companies Who Have Hired Dr. Weinschenk For Speaking:

Amazon Logo
Disney Logo
Insight Logo
DIBI Logo
Plaintalk Conference Logo
User Experience Lisbon Logo
Franklin-Pierce Logo

New England Library of Medicine Logo
Art Consorsium Logo
Cleveland UPA Logo
Walmart Logo
Userzoom Logo
Bend Logo
American Family Insurance Logo

South by Southwest Logo

BestBuy Logo
Medtronic Logo
Marquette University Logo
University of Wisconsin Logo
E-Business Conference Logo
London UPA Logo

Testimonials


Consulting.

Understand, Predict, and Direct Behavior

Do any of these describe you or your project?:

  • You need to predict and direct the behavior of your customers or employees
  • You need to be sure that your product launch hits the mark out of the gate
  • Your team can’t come to agreement on how to move forward with your product or service
  • You don’t think your product, website, or app is getting the conversion it needs to and should
  • You can’t afford to waste time or budget re-doing your project
  • You need an outside, expert opinion to make sure you are heading in the right direction
We are experts at persuasion, engagement, and motivation. We apply research on psychology and brain science to evaluate products and experiences. We only take on a few special clients and a few special projects at a time. If you think we’d be a good fit, then we’d like to hear about your project. Call 847.909.5946, or email us at info@theteamw.com and tell us what you need.

We work with Fortune 1000 companies, medium-sized businesses, start-ups, non-profits, government organizations, and educational institutions. Our industry experience includes financial, medical, technology, education, and insurance, among others.


Companies Who Have Hired Dr. Weinschenk For Consulting and Teaching:

American Express Logo
American Family Insurance Logo
Vanguard Logo
Target Logo
Kohls Logo
Wells Fargo Logo
John Deere Logo

Mayo Logo
Medtronic Logo
FTC Logo
Walmart Logo
Bestbuy Logo
CUNA Logo
Codebaby Logo

NASA Logo

Schwab Logo

McMaster Carr Logo
Canadian Tire Logo
Cargill Logo
Dudley Logo
Conoco Phillips Logo

Testimonials





About.

Weinschenk Institute Logo

People and organizations come to the Weinschenk Institute when they need to learn about and apply research in psychology and brain science to understand, predict, and direct human behavior. Clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions. We consult, mentor, and teach.

About Susan Weinschenk, the Founder and Principal of Weinschenk Institute, LLC Susan Portrait
Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?

Dr. Weinschenk consults, teaches, and mentors individuals and teams on the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating. She writes a popular blog at this website, and also the “Brain Wise: Work better, work smarter” blog for Psychology Today.

While working on her Ph.D., Dr. Weinschenk conducted research on the left and right half of the brain. She was a college psychology professor at State University of New York (Oswego) and then began consulting. Early in her career she focused on applying cognitive psychology (how people think, remember, perceive), to make technology more usable. Recently she’s gone back to her neuropsychology roots, studying the newest brain science and research on unconscious mental processing — decision-making, persuasion, and emotion.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.2

Susan lives in Wisconsin, USA, with her husband. Her two children are grown and “launched”. When not teaching, speaking, writing, or blogging, Susan performs in community theatre, sings jazz, reads books, and is an avid movie watcher.

About Guthrie Weinschenk, Director of Business Development Guthrie Portrait
Guthrie has dual degrees in Economics and International Studies from the University of Wisconsin, Madison. He is also currently purising his J.D. (law degree) from the Loyola University School of Law in Chicago.

He has had a life long interest in technology. As Director of Business Development he guides product development and business strategy. He worked at BP as a Procurement and Supply Chain Specialist, and later at Echo Logistics as an Account Executive prior to joining the Weinschenk Institute. Guthrie currently lives in Chicago, IL.




Contact Us:

Weinschenk Institute, LLC
625 N. 4th Ave.
Edgar, WI 54426
Phone: (847) 909-5946
Email: info@theteamw.com

Social Media

Creation:

This site was created by Guthrie Weinschenk. Design and content help provided by Susan Weinschenk. Base template design provided by Bootstrap.

Please see our humans.txt file, and visit humanstxt.org for more information.